Our Story

Garage Built

Started in a Central Minnesota garage in 2020. Built in Maple Grove today.

The Story of

HOW IT STARTED

In 2020, my film and photo business dried up during the COVID shutdown. I was determined to stay self-employed, so I started building swimbaits in my garage. It turned into an addiction fast, and I was dead set on building a business around it.

My wife Nicholette and my mom Linda were my first employees. In 2022, two of my best friends, Doug and Billy, came on as partners, and it's been pedal to the metal ever since. Today we have 10 incredible bait makers in our shop in Maple Grove.

— Kyle

2020

The Garage

Kyle starts building swimbaits after his film and photo business stalls during the COVID shutdown.

2022

The Crew Grows

Doug and Billy join as business partners and Throwback pushes forward full speed.

Today

Maple Grove

A team of 10 bait makers builds and tunes Throwback baits out of the Maple Grove shop.

On the water

Shop builds, lake tests and fish caught on Throwback baits.

More on YouTube
Home by Dark
Day Trip

Off the clock

Tournaments, shop nights and days on the water with the people who fish our baits.

The Throwback Tournament

Our swimbait-only bass tournament. Hard swimbaits 5 inches or longer, nothing else. Fish it with a partner or on your own.

Tournament details

Thank you for supporting a small Minnesota business.

We hope the baits we build for you catch fish for many years to come.